Winning through best designing for packaging in India

In the competitive world today most of the successful entrepreneur believe, that packaging of the product is as important as the product itself. Packaging plays an integral role in branding and promoting a product in the retail market today. It allows you to differentiate the product from its competitive brands available in the shelf. Thus, it is essential that you know how to effectively develop a packaging design that will make your brand stand out and get ahead of its competitors.

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In the competitive world today most of the successful entrepreneur believe, that packaging of the product is as important as the product itself. Packaging plays an integral role in branding and promoting a product in the retail market today. It allows you to differentiate the product from its competitive brands available in the shelf. Thus, it is essential that you know how to effectively develop a packaging design that will make your brand stand out and get ahead of its competitors.

Successful retail packaging design includes:

WIFM – What Is in For Me

Being into retail business you must know, any product has its competitor sitting on the next shelf and needs a differentiator that will make your product unique. Give consumers a reason that why they should choose your brand over the other products. WIFM allows you to clearly and easily communicate with consumer about what the product does, what a consumer can get from using your product, and its uniqueness from competitive offerings. Usually, the WIFM Statement is written in large bold letters, readable from afar, and situated near top of the package.

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Brand Promise

Highlight your brand promise statement in front side of product’s packaging. Let your customers know the features of the product and benefit from it. Choose words that will help you build connect with your consumers and ensure that your product will suit to your consumer’s requirement.

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Structural design

The structural design of the package is essential for creating a memorable introduction. Design of your package should catch the attention of your consume. As this is their initial experience with your brand. Structure your packaging design to ensure that your customer walks away with your product in their hand.

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