Bikaner was the capital of erstwhile princely state of Bikaner and was ruled for a long time by Rajas. After the independence when princely states were abolished, it became a part of Rajasthan. Rajasthan is the destination of many overseas and national tourists who are attracted by its romantic past. Bikaner also gets a fair number of tourists. The tourists are attracted by its arts, culture, festivals and fairs. Tourism industry has give birth to hospitality industry as well as many travel agencies. It is well known that tourism industry is a competitive industry and business enterprises which cater to it need to have very distinguished publicity tools to overcome competition.
LogoPeople India, an organization which designs highly attractive and useful logos, develops coherent strategy, through consultation with its clients, which helps in increased sale growth. Bikaner has a distinct culture and art, which is connected with the artefacts and handicrafts. Miniature painting, embossed patterns known as Usta Art are well known pieces which many tourists would like to take home with them. A number of small and medium business enterprises are involved in displaying and selling these unique pieces of art. Publicity plays an important role in directing the prospective buyers to the stores and businesses which display and sell these items. Teams from LogoPeople India are experienced in developing logos which guide the customers to contact business enterprises which deal in these pieces of art.