Ever noticed how buying a shampoo or hair oil isn’t just about fixing frizz or boosting shine anymore? It’s about what the brand says to you. In fact, the Indian hair care market has already crossed ₹30,000 crore, and the growth isn’t slowing down. Why? Because people don’t just want products—they actually want identity, trust, […]

In the fast-growing ₹50,000+ crore Indian spice industry, standing out on the shelf is no longer optional—it’s essential. With the market expanding at over 8% annually, spice brands are competing not just on taste but on how their products look and feel to the customer. A well-crafted spice label design plays an important role in […]

In the bustling streets of India—whether it’s Mumbai’s traffic jams or Delhi’s highway stretches—one form of advertising always stands out: vehicle branding. With over 2.5 crore commercial vehicles on Indian roads as per Ministry of Road Transport data, turning vans, trucks, autos, and food carts into moving billboards isn’t just smart—it’s visibility on wheels. Unlike […]

There’s nothing quite like the burst of flavour from a good Indian pickle—and if your label doesn’t match that punch, you’re already losing half the battle on the shelf. In India alone, the pickle market is expected to surpass ₹20,000 crore by 2026, with homemade and artisanal brands emerging as the centre stage. And here’s […]

In a market where shelf appeal decides sales, your toilet cleaner label is more than just a name tag—it’s a visual promise of hygiene, freshness, and trust. Studies show that 64% of consumers try a new cleaning product purely based on packaging design, which makes it crucial for brands to flush outdated designs and embrace […]

When it comes to food, we eat with our eyes first. In India, where over 63% of consumers discover new food brands through visual ads—posters play a bigger role than you might think. Whether it’s a street-side stall in Mumbai or a high-end bakery in Delhi, a striking poster can be the first hello your […]

When you think of a luxury perfume, what’s the first thing that catches your eye? It’s not the scent—it’s the box. That moment of visual connection can be everything. In fact, more than 70% of consumers admit they’re swayed by packaging when making a purchase, especially for high-end items like fragrances. With the global perfume […]

In a crowded skincare market, your packaging isn’t just decoration—it’s your silent salesperson. A recent Mintel report revealed that 35% of Gen Z shoppers in India try new skincare brands based solely on unique skincare packaging appeal, even before reading ingredients. And here’s something even more surprising—over 60% of D2C skincare brands that saw a […]

In India alone, over 28,000 packaged pulses brands are competing for consumer attention — and with modern retail spaces growing by 24% year-on-year, shelf visibility is now a serious battleground. What’s more, a recent Nielsen study revealed that 43% of Indian urban consumers switch pulse brands solely based on packaging appeal, especially when shopping online […]

Did you know that consumers form a first impression of a product within just 7 seconds, and over 60% of them say packaging influences their buying decisions? In the case of bottled water—a product with minimal variation in taste—the label design becomes a key differentiator. Whether it’s for retail shelves, event giveaways, or brand promotions, […]