There’s nothing quite like the burst of flavour from a good Indian pickle—and if your label doesn’t match that punch, you’re already losing half the battle on the shelf. In India alone, the pickle market is expected to surpass ₹20,000 crore by 2026, with homemade and artisanal brands emerging as the centre stage. And here’s […]

In a market where shelf appeal decides sales, your toilet cleaner label is more than just a name tag—it’s a visual promise of hygiene, freshness, and trust. Studies show that 64% of consumers try a new cleaning product purely based on packaging design, which makes it crucial for brands to flush outdated designs and embrace […]

When it comes to food, we eat with our eyes first. In India, where over 63% of consumers discover new food brands through visual ads—posters play a bigger role than you might think. Whether it’s a street-side stall in Mumbai or a high-end bakery in Delhi, a striking poster can be the first hello your […]

When you think of a luxury perfume, what’s the first thing that catches your eye? It’s not the scent—it’s the box. That moment of visual connection can be everything. In fact, more than 70% of consumers admit they’re swayed by packaging when making a purchase, especially for high-end items like fragrances. With the global perfume […]

In a crowded skincare market, your packaging isn’t just decoration—it’s your silent salesperson. A recent Mintel report revealed that 35% of Gen Z shoppers in India try new skincare brands based solely on unique skincare packaging appeal, even before reading ingredients. And here’s something even more surprising—over 60% of D2C skincare brands that saw a […]

In India alone, over 28,000 packaged pulses brands are competing for consumer attention — and with modern retail spaces growing by 24% year-on-year, shelf visibility is now a serious battleground. What’s more, a recent Nielsen study revealed that 43% of Indian urban consumers switch pulse brands solely based on packaging appeal, especially when shopping online […]

Did you know that consumers form a first impression of a product within just 7 seconds, and over 60% of them say packaging influences their buying decisions? In the case of bottled water—a product with minimal variation in taste—the label design becomes a key differentiator. Whether it’s for retail shelves, event giveaways, or brand promotions, […]

Have you ever wondered why some herbal products grab your attention while others products go unnoticed? The secret sauce is in their packaging design. A good herbal packaging design doesn’t just protect the product it tells it’s complete story, builds trust, and influences buying decisions. Packaging is key in India’s growing health and wellness market, […]

Ever walked into a store and picked up a product randomly simply because it looked good? Well, that is actually the true power of good quality packaging! Your box label is more than just a decorative sticker—it is a sales tool, a brand identity marker, and a silent persuader! In India, where consumers are flooded […]

In India, packaging is so more than just a way to cover a product—it is an art! It tells a complete story, reflects tradition, and plays a massive role in grabbing attention. Whether you are selling homemade achar, organic honey, or luxurious skincare, the right jar label can be the ultimate game-changer. A great label […]