In today’s fast-paced supply chain, packaging does far more than just hold a product—it drives efficiency, reduces costs as well as strengthens brand identity. With over 909 carton designs analysed across industries, it’s clear that businesses no longer have to choose between functionality and aesthetics. Studies show that optimised carton designs can reduce transportation costs […]

So When it comes to chocolate, the taste is just half the story—packaging tells the other half. A well-designed chocolate label doesn’t just protect your product; it elevates your brand’s perception and can boost product sales by up to 30%, according to packaging industry reports. Luxury chocolate brands, from artisanal truffles to premium bars, know […]

Building a green brand today is no longer a choice—it’s a business necessity. Consumers are increasingly get attracted towards companies that align with their values, and sustainability tops the list. A recent NielsenIQ study revealed that 78% of Indian consumers prefer eco-friendly brands, while globally, over 60% of consumers are willing to pay more for […]

In today’s competitive market, even something as essential as hand wash is no longer just about hygiene—it’s about creating a brand statement. With the global hand wash market projected to grow at a CAGR of over 6.5% through 2030, brands are realizing that packaging and label design play as big a role as the product […]

Ever noticed how buying a shampoo or hair oil isn’t just about fixing frizz or boosting shine anymore? It’s about what the brand says to you. In fact, the Indian hair care market has already crossed ₹30,000 crore, and the growth isn’t slowing down. Why? Because people don’t just want products—they actually want identity, trust, […]

In the fast-growing ₹50,000+ crore Indian spice industry, standing out on the shelf is no longer optional—it’s essential. With the market expanding at over 8% annually, spice brands are competing not just on taste but on how their products look and feel to the customer. A well-crafted spice label design plays an important role in […]

In the bustling streets of India—whether it’s Mumbai’s traffic jams or Delhi’s highway stretches—one form of advertising always stands out: vehicle branding. With over 2.5 crore commercial vehicles on Indian roads as per Ministry of Road Transport data, turning vans, trucks, autos, and food carts into moving billboards isn’t just smart—it’s visibility on wheels. Unlike […]

There’s nothing quite like the burst of flavour from a good Indian pickle—and if your label doesn’t match that punch, you’re already losing half the battle on the shelf. In India alone, the pickle market is expected to surpass ₹20,000 crore by 2026, with homemade and artisanal brands emerging as the centre stage. And here’s […]

In a market where shelf appeal decides sales, your toilet cleaner label is more than just a name tag—it’s a visual promise of hygiene, freshness, and trust. Studies show that 64% of consumers try a new cleaning product purely based on packaging design, which makes it crucial for brands to flush outdated designs and embrace […]

When it comes to food, we eat with our eyes first. In India, where over 63% of consumers discover new food brands through visual ads—posters play a bigger role than you might think. Whether it’s a street-side stall in Mumbai or a high-end bakery in Delhi, a striking poster can be the first hello your […]