India’s e-commerce market is expected to cross USD 200 billion by 2026, and design is one of the biggest growth drivers behind this surge. Studies show that near about 75% of users judge a brand’s credibility based on website design, while a 1-second delay in page load can drop conversions by up to 7%. That’s […]

In today’s overcrowded beverage aisle, energy drink label design is no longer just about looking attractive—it’s about making a bold brand statement within seconds. As an industry expert, one thing is clear: consumers don’t read first, they react first. Studies show that nearly 70% of purchase decisions are influenced by packaging, and for energy drinks, […]

A pizza box is no longer just a container—it’s actually a moving billboard advertisement for your pizza brand. In a crowded market where over 70% of food orders in India now happen through online delivery platforms, the first physical brand touchpoint customers notice isn’t the pizza; it’s the well-designed box. From the doorstep to the […]

The modern inbox is no longer a quiet space—it’s a high-competition marketplace. According to email platform benchmarks, an average professional receives 120+ emails per day, yet less than 20% are ever opened. This is exactly where newsletter design becomes a brand’s silent differentiator. Beyond catchy subject lines and copy, smart email layout, visual hierarchy, typography, […]

Ever picked up a product just because the label “felt right”? Most buyers won’t admit it, but it happens every day—and that’s exactly why upcoming label trends matter. With 2026 shaping up to be a year of smarter, cleaner, and more meaningful design, brands need to evolve fast.  Interestingly, recent studies from European consumer research […]

Logo design in 2026 is breaking boundaries like never before — blending minimalism with motion, authenticity with AI, and nostalgia with futuristic aesthetics. As Gen Z now represents over 40% of global consumers (McKinsey), brands can no longer rely on static logos or outdated symbolism. This generation demands designs that move, speak, and mean something. […]

In today’s fast-paced supply chain, packaging does far more than just hold a product—it drives efficiency, reduces costs as well as strengthens brand identity. With over 909 carton designs analysed across industries, it’s clear that businesses no longer have to choose between functionality and aesthetics. Studies show that optimised carton designs can reduce transportation costs […]

So When it comes to chocolate, the taste is just half the story—packaging tells the other half. A well-designed chocolate label doesn’t just protect your product; it elevates your brand’s perception and can boost product sales by up to 30%, according to packaging industry reports. Luxury chocolate brands, from artisanal truffles to premium bars, know […]

Building a green brand today is no longer a choice—it’s a business necessity. Consumers are increasingly get attracted towards companies that align with their values, and sustainability tops the list. A recent NielsenIQ study revealed that 78% of Indian consumers prefer eco-friendly brands, while globally, over 60% of consumers are willing to pay more for […]

In today’s competitive market, even something as essential as hand wash is no longer just about hygiene—it’s about creating a brand statement. With the global hand wash market projected to grow at a CAGR of over 6.5% through 2030, brands are realizing that packaging and label design play as big a role as the product […]