In today’s fast-paced supply chain, packaging does far more than just hold a product—it drives efficiency, reduces costs as well as strengthens brand identity. With over 909 carton designs analysed across industries, it’s clear that businesses no longer have to choose between functionality and aesthetics. Studies show that optimised carton designs can reduce transportation costs […]

When you think of a luxury perfume, what’s the first thing that catches your eye? It’s not the scent—it’s the box. That moment of visual connection can be everything. In fact, more than 70% of consumers admit they’re swayed by packaging when making a purchase, especially for high-end items like fragrances. With the global perfume […]