Everybody loves fashion, and this industry is moving at a lightning pace. When it comes to fashion, it is all about image, and we all enjoy experimenting with different designs. Fashion logo design plays a very crucial task in the fashion industry; it is something very minimalist yet creative. Such logos say so much about a brand without saying anything at all. Since the industry is creative and artistic, even the nature of the logo is expected to be attractive and eye-catchy.
Fashion logo is not “one size that fits all” this industry is extensive, and each brand personality can vary depending upon their target audience. Brand attributes such as quality, comfort, style, durability and many more can be effectively communicated through logo designing. If the client is catering elite class audience, then the design should be elegant and simple, and contrast will render bolder designs.
It is essential to understand the target group as it will profoundly influence the logo designing. Understand what are the customers brand is targeting, if they are kids, young girls, or infants. Teen and children fashion logos are designed by targeting two sets of the audience. Kids and their parents, for kids brand logo, should reflect as big and clumsy letters while adults will look out for factors such as safety, security and reliability. Type of outlet brand is focusing also plays an essential part of designing a fashion logo. Such as the logo for boutiques, and retail outlets will differ in its appearance and emotion.
Also Read : 9 Types of Logo Design and find which suits your business
Icons are famously used in fashion industry logos for featuring men and woman’s silhouettes. Animal-based images are an excellent choice for kids to wear industry. Logo can also incorporate what accessories brand is selling, which can be hat, gloves, belts, glasses and many more.
Colour of the logo is also a critical element in the fashion industry, and colour has the power to generate a specific mood and evoke particular associations. Such as:
Red symbolizes activity, passion, power, love, and energy.
Pink colour is preferred for kids to wear brands.
Yellow is the sunny colour associated with joy, energy and positive vibes while
Black defines elegance and style. It’s highly essential to find the best colour to reflect your brand identity and mood.
Multi-colour logo in the fashion industry should be avoided as it has a risk of generating confusion and brand identity crisis.
Font selection is just as important as your entire logo, and font decides how memorable and legible text message is going to be. Font should have clarity and must be easy to read across different backgrounds, which can be website header, business cards, social media page, and clothing.
If the icon is significant, the font should be thicker, and if the image is small, then refined fonts are preferred. Avoid too fancy fonts with many serifs and scrolls. Online fashion stores prefer a text-based logo with beautifully hand-written fonts to create their brand identity.
Fashion logos should be sharable and straightforward; it should contribute to their social media profile in a positive way of communicating the brand message.
ARE YOU READY TO GET STARTED WITH YOUR FASHION LOGO? Once you have inspiration and insights of fashion logo, go ahead and get started with the assistance of a professional logo design company.
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Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.
