There is one day when you drop 9 am -5 pm job just to live your passion for being a successful businessman. When you planned your foundation such as brand USP, research, brand story, its important that you should not compromise on its “Brand Logo”
Irrespective of small or large your business is, the one thing that always acts as a key for any company operating as an asset is their LOGO. Many times Indian business ignores the importance of logo design hence, ensure to consider it on priority.
Your logo is just the tip of the iceberg in the process of brand creation but it still plays an integral part of your company’s brand strategy also reflect your purpose, personality, attitude, and sense of style.
The logo is essential for your business in India. Its not only for immediate brand recognition but, also to convey the image you want.
Depending upon the type of industry, the time duration and its budget, there are different options available for each type of business such as premade logo designs, customized logo designs, etc.
LogoPeople have tried to explain each type in detail so that you can decide which side you belong now to start with:
Table of Contents
What is the Premade logo?
These are collection of existing designed logos that a company can purchase right away. A generic brand name is usually presented with the logo, which can be later adopted with your company’s name. The only customization can be a brand name, tagline, etc.
A premade logo should be unique, distinctive and sold only one time by the designer. Premade logos are becoming quite a popular alternative to custom logo designs, and here’s why.
We cannot deny that premade logos are not ideal when we think of business for the long term. It might be relevant just at the starting period of your business which is with a tight budget.
It is entirely possible to start a successful business without custom branding; it is wise to stick to a budget and make sure your business is going to be sustainable before investing too much in it.
Few reasons why premade logo concept can work well for you:
1. Availability
There is a multiple website who are selling premade logos in the market, since its already made and shown you can check on many logos and then finalize the one which is liked the most. As it is all made with software scripts, no human emotions are involved in the creation process; hence, you will get the final logo within a few clicks.
2. Time Duration
You ask for a logo, and you get it, that is easy, you don’t need to get the logo done as per requirements and brand story. It is ready to serve you within a few minutes if required.
3. Costing
Premade logo is almost 30-50% less compared to custom logos. People who have just started up and have no interest to include brand story and specifications to their logo can opt for a premade logo, which cost less compared to custom made logos.
4. Quality of product
When it is so much cheaper, am I getting a less quality product, compared to a brand custom logo? The answer includes as yes and no. The quality of the premade logo will depend on the premade logo website and the designer that create them if icons are not Indian style, then the overall emotion of logo design will not justify its purpose.
5. Variety of options and you know the final output
In case of the custom logo, there are few agencies that provide you with unlimited modifications and variations, but their charges are high many times. When you pay more, and still you don’t know until the design comes out.
But in case of a premade logo, you know what you are getting and what to expect along with varieties of options in case of design as well as designers.
Who should order a premade logo?
- Business owners with low budget
- A business which needs quick logo.
- Business owners who find exactly what they were looking for with no alterations
- Business owners that know they need a logo for investor only, but want to use a stand-in until they develop their business’ identity strong.
Ensure that the correct files types are provided to you. Your brand logo needs to be in a vector format, so file type names AI or EPS are the basic file types you need as well as your standard JPG, PNG, PDF.
Below are few best premade logo websites, but we would like to keep you informed that these website, designs are generic and standard.
Hence, these agencies are not aware of countries culture, preferences, behaviour and many other elements due to which logo designs will not have Indian feel and look.
Best Premade Logo Websites
- LogoStack
- DesignHill
- LogoMyWay
- LogoGround
- Creative Market
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CUSTOM LOGO
When you want to establish your existence actively in the market, when you treat your logo as an asset and when you have a long term plan, then you should go for custom made logo designs.
A custom logo design India is one which is specially crafted for your brand as per the needs and requirements. It typically goes through brand guidelines that should be consistent with your strategy and delivers your message across.
Having a brand custom logo designed is an investment and will be a great benefit to building your brand and business. The entire process might take 2-4 weeks but with rich experience and skill sets agency knows what designs work in the market and its feasibility which is the best part.
Custom logo design is truly a collaborative process with clients as best outputs are obtained when it comes from client’s feedback and ideas with our expertise or design knowledge.
Why should you go for a custom logo design:
1. Uniqueness
Each business in Indian has its vision, mission, personality and culture are different as per the type of business; hence, the logo should represent that, and it can be done by opting for Custom logo designs.
When compared to a premade, a custom logo is often better at making your Indian business easily recognizable. It helps in attracting the right target audience people and in the long run, helping you gain brand loyalty and trust.
2. Customization Customization
As per the client brand guidelines and his likings, the designs are crafted. The questionnaire which is shared with clients before starting work will include all such questions as below:
- What colours do you prefer?
- Font style specifications?
- Brand positioning?
- Major value propositions?
Many such questions will help the agency to understand the client’s perception around his brand so that design can justify their brand personality and its values.
3. Collaborative effort
The custom logo process is a collaboration between you and designer. No one knows your business more than you do, and no one can explain it to your designer better than you.
Hence, even if the logo agency charges a bomb, there are always worth elements such as quality, creativity, customer services, experience, skills which will justify their cost.
4. Multiple changes
As in premade logo, you know what you are getting, but here when you get it with various options, you can adapt positive things from each design, and get the models to change a per your vision and liking.
There are many creative logo design agency that provides unlimited changes and modifications until you are satisfied.
5. Strong work process
There is always teamwork; hence, each set of work is aligned to concern expert of the team such as brand story, conceptualization, designers, project manager, and creative members. The process begins with a questionnaire in which we gather up important information related to your business and future brand.
It enables us to develop concepts for you and present these ideas to you for feedback and potential adjustments. Once we feel that we’ve got a solid direction, we will begin the design work.
The custom logo design in India process takes about 2-3 weeks. We include unlimited revisions to ensure that the finalized logo is just as you’d imagined it.
Who should order a custom logo or brand?
- Business owners that prefer a unique logo or idea as it is a perfect fit for custom work
- Business owners that find precisely what is required in premade logo and then make adjustments to an existing design
- Brand who plans to establish a timeless & lasting brand, that want to get the details right the first time
- Business owners that have a solid following and want to re-brand entirely
Indian design agencies understand the mentality of the Indian crowd, so they systematically plan things as per the need and brand story is aligned as per the countries lifestyle.
Best Custom Logo Websites
- 99 Firms
- LogoPeople
- 99 Design
- Logopie
- Designrush
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CONCLUSION
There should not be any shame in using a premade logo to get started with a budget crunch, but in the long-run, your business deserves to look truly unique and only custom logo design branding can offer you that.
Now that you have a bit more information about logo forms, DesignerPeople will be thrilled to hear from you. Please feel free to connect us out if you have any questions, or if you’d like to discuss your needs. We are an logo design agency based in India who believes in taking local brands global; hence, we will be happy to make a recommendation for what is right for your business!
