Nobody in their worst dreams must have imaged the situation which worldwide everyone is experiencing right now. Corona Virus has not only impacted our day to day lifestyle, but it is also making us adjust with the term “new normal”.
Like the majority of countries, even India is facing economic crunches, and on the other side, the anger fuelled to Anti-Chinese campaigns.
Looking at situation Prime Minister Narendra Modi conducted a meeting on 30th April. It developed a strategy to attract FDI, particularly foreign firms who want to move out of China, to increase investment.
The Indian Government is in the system of identifying and developing 4.6 lakh hectares of land, along with 1.1 lakh hectares of existing property in industrial areas planning the fiscal incentives in the form of preferential tax rates, tax holidays and many more to attract foreign firms.
Make in India came in focus while it was initiated in 2014 by our PM, went with a bright light of hope in this pandemic situation for our nation. Make in India project encouraged multinational and domestic small companies to make their products in India.
When with so much of efforts you manufacture in India, then you also need to make people aware of it hence comes the branding part. Easy way to promote it is by creating a “Made in India”, Made in Bharat”, “Made in Pride” creatively on your logo designing.
Table of Contents
What is “Make in India” icon meaning?
The logo is derived from national emblem of Indian and the silhouette of a lion on the prowl, made entirely of cogs, symbolising manufacturing, strength and national pride.
The lion is a reflection of the attainment of enlightenment, besides representing power, courage, pride and confidence.
The wheel denotes the peaceful progress and dynamism – a sign from India’s enlightened past, pointing the way to a vibrant future.
As PM said, FDI should understand as “First Develop India” along with “Foreign Direct Investment” which was a powerful statement.
People started looking at made in India as a point of self-respect and their responsibility to encourage brands which are living on these grounds. It not only increased the employment rate but yes, it helped to create our strong independent global image which satisfied customer’s patriotism emotion as well. Brands with this symbol will also successfully develop the feeling of “sense of belongingness”.
Advantage of Made in India Campaign in India
1.Encouraging and building Indian manufacturing hubs
2.Employment generation
3.Promoting India’s economy
4. To increase the opportunity in FDI
Also Read: Why to Trademark Your Logo Design & Secure your brand in 2020
HOW WILL “MADE IN INDIA” LOGO HELP YOUR BUSINESS?
- It will create your brand identity improving the brand recall
- Boosts your product sales as people will prefer such products made in India and connect emotionally
- It will attract capital and technological investment for your Indian brand
- The cost of products will be reduced as there will not be importing.
- You will develop a sense of achievement by contributing your bit for national welfare in national unity
- Increase your brand value, where people will purchase small company products also instead of MNC.
Below are few Made in India logos which you can download freely, LogoPeople wants more and more to be part of this success today and enhance their business.
1. The colours of the national flag are imbibed in the logo which says its product of India. The closed feet with flag inside it is a reflection of a strong nation which means it is our responsibility to bring positive economic development of the country.
Download Logo
2. It is a clear example of Less is more logo design where the texture of wavy lines represents the free flow of flag and Made in India font is a blog and simple with readability aspect.
Download Logo
3. The logo design is enriched with a royal emotion of India, with colours displaying the feel of Indian national flag, high lightening the text with bigger font size attracts towards the brand message.
4. When you look at its shape, it is similar to our proud soldier’s medals which are the pride of India similarly this logo with centred Ashok chakra is displaying that passion and dedication towards swarajyaa.
5. The dome shape represents Indian historic monuments likes sacred temples, Taj Mahal and other monuments which are world-famous. Clean font and its globe-like shape remind our presence worldwide.
6. A freestyle is yet representing Indian National Flag with creative text “proud product of India” and artistic representation of Ashok chakra in white colour builds a strong affection towards Indian made products.
7. Correct alignment of tiranga in a circle shape which says proudly made in India is the message which means we can lead the world with this excellent initiative creating a sense of “ATAM NIRBHAR BHARAT” among Indian people.
8. If you see the logo properly, it is a premium looking Indian flag, with the correct combination of colours which is orange, white and green.
CONCLUSION:
Make in India is an initiative which has reinforced “Brand India”, India has come up with many new launches along with this such as “Start-up India”, “Skill India”, “Digital India” intending to become global FDI and ease of doing business.
But we feel correct branding and marketing is a significant factor in making this reach maximum people and especially the youth of our country.
The logo of “Made in India” reaps a lot of benefits for your brand, which add value to your business leading to increased sales.
It is said that this initiative will set up more factories in India reducing import bill of India, new jobs will be created which will then increase the purchasing power of poor leading to better economic conditions of the country.
Hence India will emerge as a new superpower. Looking at this even in such tough situations, we are sure India has a bright future.
Author
As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.
