Logo Shapes: Types of Logo Design Shapes with Inspiration

When we design a logo, various elements are ingredients for a successful and meaningful logo design. Many people in India still think that logo is just a random appealing design; it’s not proper today. The shapes of symbols are known purely for aesthetic appeal.

Research on visual communications says specific shapes hold associations in the human brain, with the ability to increase an intended message to a target audience.

Let us understand more in detail about what each shape communicates, so that you can think twice before finalizing any specific in the future condition.

There are 7 Type of Logo Shapes

1. Square logos

Squares translate to feelings of stability and balance in the human mind. The square logos represent efficiency and professionalism. These shapes are inherently “edgy.”

It makes an impact and are often considered stronger and bolder than round logos.

They are known for feelings of stability and balance in the human mind. Secondary psychological associations of reliability and stability often occur.

Also, Read: Choose Best Logo Colour & Color Palette for your Brand

2. Triangle logos

These are unusual but associated with ingenuity, arts and stability. The lines and dramatic geometry of triangles lead to very playful logos. The power of the triangle shape depends on the effect you are trying to have.

The rotation of the triangle logo will talk about movement, motion and activeness.

Industries such as technology, law, finance, biotech, mining, religion, construction and fashion, are potential candidates for triangle themed brand identities.

3. Circle Shaped Logos

One of the most familiar shapes used in logo design is the circle. From architecture to crafts like textiles, jewellery and industrial design, we find rings at every turn.

They are often known for their femininity, portray security, continuity, and protection.

Circles convey a much deeper meaning than a simple round object.

A circle is eternal, which is why it can also signify infinity, wholeness or even protection. Businesses aspiring to convey those brand values should consider circle logos in their logo or branding. For example: we designed DesignerPeople logo keeping infinity in mind.

4. Organically shaped logos

These designs surprise and capture attention with their unique shapes. They are whimsical and fluid with a feeling of hand-drawn or free-form pattern. Due to their “organic” feel, companies in the health, wellness, food industry will often adopt these curvy shapes into their logo and overall branding.

Organic shapes are in four elements (earth, water, wind, fire) such as water droplets, floral shapes, leaves, clouds, geometric and organic forms. They are an interpretation of real-life ideas or directions but translated into a loose representation of the image.

5. Spirals logos

Spirals logo design always ensures to provide a unique twist and can make a logo more attractive. They are soothing and can make you feel hypnotic, calming, and even flowing.

It is an excellent strategy for showing off your company’s creativity, penchant for being different and thinking outside the box. Brands that communicate their growth and evolution can also use spirals to symbolize their ever-changing nature.

6. Vertical lines

These are perpendicular to the horizon, where they rise straight up from the earth, filling them with the potential visual energy to tip or fall.

They are primarily used in religious iconography to draw focus upward to the heavens. Simultaneously, the thicker vertical lines are perceived to have strong stability compared to thin vertical stripes, which look more fragile and unsteady.

Verticality used to convey dignity or upstanding trustworthiness.

7. Horizontal lines

These are kinds of the logo where they consider gravity has priorly affected them, and there’s nowhere for them to fall off. They are the most restful line position feeling comfortable and safe.

Horizontal lines help to emphasize width, which can be used to indicate the earthy. Using layers of horizontal lines, companies will create a sense of calm, tranquillity and an image of the community.

Organizations that wish to appeal to specifically feminine side will often use horizontal lines as part of their designs, incorporating a softening effect on otherwise bold and angular designs.

CONCLUSION:

Always remember you can communicate a lot efficiently and effectively. If you understand your logo design, it should be informed, thoughtful choices regarding shapes, lines, colours, and composition.

The best logos are the timeless design that combines all the aspects of good logo colours, fonts, and shapes that can deliver a final product that will convey your brand’s personality and values while also leaving a memorable impression on anyone that views it.

Though it might look easy to create a logo design, it’s a vital step that involves many creative processes. Determining how these shapes will fit into your logo, we are there to guide you. Connect us today and we’ll help you to get an excellent that gives to maximum result.

Author

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.