137+ Social Media Post Design Ideas for Maximum Online Engagement

You probably already know that content is king in today’s digital world. But what’s the one platform that presents the king most magnificently? It’s social media, of course. If you’re a business and want to connect with more customers, sharing content, especially visual content, with them is a must. But how can your content stand out amidst the sea of social media posts? That is something that we’re going to share with you today.

To get more likes and shares on your social media posts, there are certain dos and don’ts that you should follow. In this blog, we’ll share the best social media post designs and walk you through the main elements of effective social media content.

What are the Main Elements of Engaging Social Media Posts?

A social media account with no engagement or interaction might be non-existent. To make your social media posts more engaging, focus on the main elements below.

1. Visual appeal (graphics, images, and videos)

The most engaging type of content is undoubtedly visual content. In today’s fast-paced daily life, people want to see something they can quickly consume. So, make sure that your content is visually attractive. Everything from the graphics, images and videos to the other elements like colour palette and typography should be appealing. Outstanding visual elements have the power to grab the attention of people who aren’t even remotely interested in your brand in the first place.

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2. Compelling copy (headlines, captions, and calls to action)

Once your visual guidelines are set, you should focus on the copy of your posts. The words you use on your social media are very important. They can make or break a post and even lead to a post going viral. Your copy should complement your visual elements and be consistent with your brand tone. Pay attention to elements such as headlines, captions, and calls to action. Ask yourself questions like, is your copy too lengthy, deterring readers? Does your business have a formal tone, yet your copy is overly quirky? Maintaining consistency in your copy helps reinforce your brand identity.

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3. Brand consistency (cohesive visual style and tone across all posts)

We always say that consistency is very important for your brand. And it’s the same when it comes to maintaining an excellent social media account. Your feed should maintain a cohesive look and tone throughout. Follow your brand voice and guidelines to ensure brand consistency. In fact, you can make a set of templates for your social media post designs. These can serve as samples for your designers and help in creating posts that align with your brand identity. Your visual style and brand tone should be uniform across all posts.

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4. Interactivity (polls, quizzes, and interactive elements)

Your social media account should be bursting with creativity and activity. It’s your responsibility to provide creativity while engaging with your audience; it is a shared effort. Your content should be such that they are drawn to it, relate to it, and feel like they are interacting with your brand. Your brand is like a person. Just like how people interact on social media, your brand should also be engaging and receive comments, likes and shares. Roll out polls, quizzes and other interactive elements to reach maximum engagement. This fosters two-way communication between you and your audience, enhancing your social media accounts.

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5. Timeliness (relevant content with current trends & events)

Timeliness, or instead trending content, always helps you stay relevant and reach more people. It’s all about trends on social media. Create posts on trending events that are relevant to your brand as well as your audience. If appropriate for your brand voice, incorporate memes to further engagement. The more trending content you post, the more chances you have of expanding your reach or even going viral. Adapt your social media engagement strategy to fit the unique metrics and trends of each platform.

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Here we have trendy 137+ Social Media Post Design from different platforms (Image Title)

1.  Facebook

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2.  Instagram

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3.  Twitter

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4.  LinkedIn

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5.  Pinterest

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7 Best Practices to Make Your Social Media Post Design More Engaging

Here are the seven best practices you should follow to make your social media post designs more engaging.

1. Build a clear visual strategy

Although your visual elements should be consistent, it shouldn’t be boring or monotonous. Using the same kinds of images or ideas often makes your posts lose their appeal. You should change your pictures a bit for different social media places to get more people interested. Great social media visuals need more than just nice designs. They need a good plan behind them. This means knowing why you are posting, your target audience, how to tell a story and the right time to post. Posting when more people are online and planning for special days or events helps you use your money and time well.

2. Consistent branding

If your branding is consistent, it helps people trust your brand and understand what it stands for. When you make social media posts, maintain consistency and think about what your audience likes. To make things easier for the entire social media team, have a few ready-to-use design patterns. Use the same colours, fonts, and styles in your social media posts. Also, include your logo and brand name in your posts so people know it’s your brand right away. By maintaining this consistency, users will quickly associate your posts with your brand.

3. Mobile Optimization

Your social media posts should always be mobile optimized, as most of your audience will view your posts on their phone. For better viewing on mobile devices, ensure your social media captions are concise and have apt breaks between sentences. Opt for square or portrait images that fit mobile screens more effectively than wide ones. Consistency in image shapes is important when sharing multiple pictures. Also, prefer images over links to draw attention to a feed. Use vertical videos and include text overlays on them to convey your message even when viewers have the sound turned off.

4. Use clear and compelling language

Every post you publish on social media shows what your brand is all about. Your posts should be interesting and relevant because people nowadays have short spans of attention. Research your topic as well as your audience thoroughly. Don’t use jargon; use simple words that everyone can understand. Your copy should be informative, attractive and engaging. Every social media site has different rules and guidelines, including character limits, hashtags and features like polls. Make sure you know these requirements beforehand so your content performs at its best on each platform.

5. Use the same set of fonts, colours and logos

Using the same design elements and maintaining consistency makes your social media post designs easy to recognize. These elements include the brand fonts, colours and your logo design. It helps keep your branding the same. So, always form a set of proper brand guidelines and follow them throughout your social media accounts. With a brand style guide, you can rise above your competitors by maintaining consistent messaging and a cohesive brand identity.

6. Be mindful of representation

When you post videos or photos on social media, ask yourself if they show the diversity of your audience and make them feel good about themselves. Adding varied representations in your social media posts helps people relate to your messaging. They also help them feel included, as people often like seeing others who are similar to them. Consider who your followers are or who you want to reach, and use this information in your photos, videos and social media post designs.

Avoid any insensitive content that may evoke outdated ideas about gender or race.

7. Avoid cluttering with too many elements

Last but not least, don’t overwhelm your social media posts with too many elements. For a neat social media look, it’s good to plan your posts ahead of posting. While planning, think about what’s needed and who you’re talking to. Use negative or white spaces in your social media designs to make them easy to look at. It’s also good to stick to your brand colours and brand guidelines. Avoid using too much text, and instead, use words that can convey your message more simply.

Conclusion:

We hope this blog helps you create stunning social media post designs for your accounts. Just having a social media account isn’t enough. Social media design is equally important since it helps to establish a consistent visual identity and messaging for your brand. Whatever form of content you post, make sure that it’s compelling and relatable and encourages people to interact with your brand.

If you’re looking to stand out online through a stellar social media presence, then look no further. Consult our team of social media experts and publish posts that take your brand to the next level.

Author: Anush Malik

Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.