How to Design Logo: Why Logos Are So Expensive?

I firmly believe that we all have a few brands that always stay in our mindset and have a special bond from the initial stage till time. Can you recall what made you attracted to that brand? Yeah, it’s that eye-catchy brand logo design that made you notice, visit and like their products or services, then finally becomes one of the favourite brands on your list.

When you look into the market, we can see that most of the established brands have a reputed brand logo. Their years of dedication and hard work made them reach where they are today; one of their prominent front faces to express this is their brand logo design.

Now let’s try to understand the exact meaning of a logo design and the process that needs to be followed in developing an engaging logo design for your brand:

What do you mean by Logo?

Before getting into the importance of a logo, we initially must know what a logo is. A brand logo design is all about developing the perfect visual identity for a company. It is one of the fundamental aspects of a businesses’ commercial brand or economic affairs. Its colours, typography, shapes, icons make your brand different from others in a similar segment.

Depending on the sector, a logo design usually consists of a symbol and a logotype, followed by a tagline. Your logo should give immediate remembrance, inspiring trust, adoration, loyalty and an implicit superiority.

Also Read: Travel Logo Design Inspirations & Tips – Complete Guide

How to Design a Professional Logo Design?

Creating a professional logo design is not everyone’s cup of tea. It requires years of experience and knowledge, resulting in coming up with an attractive design. Here in LogoPeople, we follow a systematic process and have a bunch of experts in this segment. With the combination of these two elements, you’ll get the best logo design as a result.

1. Briefing:

Getting a proper design brief is vital before starting with a logo design. The contribution from the client’s side will definitely throw light on the mission, vision, values and diligence of their brand. Indeed, obtaining more information leads to a better understanding of the brand.

2. Research:

Along with collecting proper briefs from clients, professional logo design agencies will conduct appropriate surveys by scrutinising customers through online and offline mediums to get the taste of the target audience’s vision of the company. Analysing competitors also helps to understand current trends and earn an overview to uncover competitive advantage.

3. Brainstorming:

Mind mapping your central ideas and thoughts diagrammatically is the initial step of sketching the concepts. The particular process helps you create illustrations according to your creativity and then make connections between them. While brainstorming, you should be free and relaxed but focus on the central idea.

4. Draft Ideas to 3D:

Once you are done with researching and brainstorming, give life to the design by implementing the draft production using Adobe Illustrator or other vector drawing tools with proper colour, shape, style, etc.

5. Client Feedback:

After crafting the design and getting final improvements done, multiple design options are sent to clients with the proper brief explanation behind the designing of the logo according to their brief. A professional branding agency will never get frustrated in providing options; they focus on customer satisfaction. Suppose, as a customer, you ask for any change in designs or any modifications in the existing designs. In that case, particular measures will be considered and ensure that you are satisfied with the final design.

6. Delivery Stage:

Once the green tick gets from the client’s side, then it’s the job of the designing agency to deliver the final files in the respective formats. The major segments include AI, PDF, JPEG, PNG, and other clients required formats. A separate file indicating the fonts, colour code and other elements are given for easy printing.

Why Professional Logos Are Expensive 

Even in the current scenario, logo designs are still underrated. Though some bigger brands understand the essence from their experience, small & medium enterprises do not realise how essential a good logo is and how it influences their business. With such an important element of a brand, you can’t take it lightly, and this is the primary reason logo designs are not economical.

In the market, you’ve many options to choose from for creating a logo, from DIY to Professional logo design agency; it’s your choice what’s the best you give to your brand. If you want to stand out from others, you need some solid element that makes you special in the market.

A professional logo design is not everyone’s cup of tea. It’s the years of experience and knowledge in the industry that helps a branding company to come up with a top-quality logo for your business.

Creating an attractive logo design is the outcome of a design funnel. Many creative concepts are poured into the funnel to emphasise and get the best output in the end. Therefore, it’s the hard work of a couple of creators and a good team that gives you outstanding results.

People who are at the supreme level of logo design are also solid to come across, and they are always at the high level.

Some Inspiration Logo Design Inspiration

Some Theme Base Logo Design

Some Inspiring Tagline Ideas

Brand Logo Colour Palettes

Conclusion

After realising the importance of a logo and its process, you might be in wonder, Right? Yeah, Professional designers take a week time to work through all the phases. So, when you approach a professional design agency, we request you to don’t rush. Give them proper time to go through all these procedures in each phase. However, the catchier logo will reflect the brand’s success.

As we discussed, it’s hard to find experienced designers who know both the business side of brands and the brilliance of the visual design. Only top logo designing agencies have such limited breeds as they always look for unique projects and are highly payable.

If you are looking for an exclusive team to create your brand’s logo design, you can reach us. We, LogoPeople, are one of the leading logo design agencies in Delhi NCR; successfully helped thousands of brands develop the best logos for their business.

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.