Logo Design Branding with Flavor of Indian Culture

Indian Diaspora has grown immensely around the world. There has been widespread migration of Indian in different parts of the world. It has generated keen awareness about Indian art and culture which has influenced branding or corporate image of multinational companies. The business collaboration of Indian companies with global companies increased multifold with affluence in Indian sub continent. A need for company branding with an Indian touch has developed.

India has become the buzzword in the branding world. In case of anything Indian’s sets the style for company’s brand Image. Whether it is Indian animals like peacock or tiger or Indian Motifs like Paisley or the chakra or lotus, each symbol has its unique significance. The western world is no more ignorant about Indian thoughts and culture. In fact the use of Indian symbols, pattern is considered sophisticated and trendy in the branding styles.

The most important factor which makes Indian symbolism so attractive is the wide and rich diversity of Indian culture .Every region is so different. From the pastel shades of Bengal to the rich vibrant colors used in Rajasthan ,each region has its own individuality. Best the cultural influences there have been varied religious effects also. The ancient Hindu culture ,Mughal culture or the British rule has inspired a lot of artwork and commercial branding.Such an amalgamation of ideas has made Indian art and culture very versatile so that it can be adapted to any global platform.

Indian restaurants, spices, groceries stores, designer fashion wear boutiques and Bolly wood entertainment catering to the NRI population, the world over has contributed hugely to the popularity of Indian branding styles

How Indian Design logo Connect better to Audience?

Even though we stay in diversity and relish each other’s culture or traditions, it’s a fact when we meet a person with the same language and region we get excited.

We enjoy their company, and this develops a sense of belongingness which leads to a great connection.

As a famous quote says,

“If you talk to a man/woman in a language that he/she understands, that goes to his head. If you talk to him/her in their language, it goes to his heart.”

The same theory applies with Branding as well; Branding builds an emotional response which evokes in a customer. Hence, this is most effective if a brand uses the local language, famously associated elements with India to interact with its audience it will increase the brand recall.

Let’s talk about logo design from the Indian perspective, which can be text, image or combination type. In 1.25 billion of the Indian population, there are only 200 million people who are proficient in the English language.

While half a billion Indians can speak, read and write in Hindi which makes regional language important. Around 43 % of the people residing in rural India say that they would readily adopt the internet if it had content in their local language, it makes MNCs look up and take notice when deciding their branding strategy in a country like India.

The logo is a vital face of the company. Suppose that is not connecting emotionally with the audience. Then you will be losing out a massive area of the target audience, so make sure the authenticity, uniqueness and culturally best representation are rendered.

Each colour and images used in Indian oriented logo design will offer specific meaning which will be associated with Indian feel and emotion.

Also Read: 61 Pharma and Healthcare logo Design for branding inspiration

What Bring Indian-ness in Indian Logos

When we plan any strategy, the first thing we check is “target market and its target audience”, why do we do that? Its simply to offer as per their preferences and style so that it becomes familiar to them.

Same way when you plan to start a business in India and want to develop a brand personality which will be a reflection of our country India then you are on the right track.

India is a country of rich heritage, cultures, traditions, history, languages and festivals; therefore, people have a powerful bond with these elements.

People always like to hear or see what they have been doing and seeing from long. Even global brands are adopting country-wise marketing strategies to appeal to customers and develop a sense of belongingness with the brand.

Few of the quintessential logo styles which will give you the essence of India are Dhaba or the iconic stamp/seals from the time of Indus Valley Civilisation. Few others such as charkha, famous rivers or monuments, word Ram, Ashoka legacy, Nehru jackets or Gandhi topis, the Lux beauty queen commercials or any emperor style elements.

Indian logo should include elements along with a tagline which will stand out even in a global situation where people approach you for being authentic and classic.

We believe in staying connected with your audiences; hence, our professional designers find innovative, creative yet feasible ways to make their work locally relevant, while maintaining the ethos of the global scene.

Some Indian Creative logo design inspired by Indian symbolism and motifs

Author

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.