Why is a simple Brand logo design best for Indian startups?

Did you know that 75% of consumers recognise a brand by its logo?

About 57% of small businesses spend more than $500 to build their corporate brand logo design every year.

Even if your business name is not integrated into your logo design,
Still, 99% of your consumers will rely on your logo to distinguish your brand from the rest. 

Therefore, apart from global recognition and world domination in your industry, a simple brand logo is a fundamental requirement for building a pleasant customer experience with your brand.

Suppose you want your customers to instantly recognise your brand right when they view the ad or the print catalogue. In that case, you need to invest in building an attractive yet simple brand logo design for your Indian startup! 

However, finalising a brand logo design isn’t as easy as you may imagine. Since it adds immense value to your brand identity, you must utilise the right resources to develop the most unique yet minimalist logo for your Indian brand. Otherwise, the results can be disastrous, including your brand being generally mistaken for another and customers eventually choosing to shop elsewhere.

So, what makes a brand logo design successful?

Why do you want to invest in a simple brand logo design when you can get the more intricate ones at the exact cost or even lesser?

Please stick with us till the end of the post and uncover the importance of creating a simple brand logo design and building a distinguishable and memorable logo for your brand.

Read More: How to Design Logo: Why Logos Are So Expensive?

Types of Simple brand logos

Simple logos are often way more impactful than complex ones due to their ability to communicate concise concepts seamlessly. As essential as a simple logo may appear, here is a roundup of some incredible brand logo designs for your reference.

• Simple text logo

Typographic logos are one of the most outstanding examples of simple brand logo designs. Starting from Tanishq to Himalaya, most of the known Indian brands use simple text logos as their brand. Choosing simple designs can bring an excellent balance of straight and curved lines within complex typographic characters. Playing with fonts and colours to represent your brand voice is an intelligent technique. 

Suppose you don’t want to add symbols and icons. In that case, simple typography is a perfect form of art that will make your brand shine with simplicity in the Indian market. 

• Simple Line art logo

Another straightforward yet intuitive approach is to explore the lines. As the most basic form of typography, line typography can be added to capture some of the most complex concepts that may not be easy to spell. 

It is always recommended to rely on a professional logo design agency for simple line art logos as they are the best at carving the right lines and bringing out the most authentic essence of your Indian business through a logo.

• Solid Art Logo

Brands such as Dabur, Asian Paints, Khatabook and others go one step further with stunning simple illustrations of their brands in their logos. Play with the colours but keep them neutral as going overboard with them may not be pleasant to every eye.

If you think your brand can use a little bit of art and designs in the logo, choose minimalist designs that bring a luxurious and premium feel to your brand. 

• Geometrical Shape Logo

Embrace a combination of line art, typography and illustrations with geometrical shape logos. It offers a sense of clarity by connecting different points and carving out the perfect curves and shapes that complete your brand. As a result, you can include every intricate aspect of your brand with simplicity while making it wholly symmetric and attractive to the eyes.

Why is Simple Logo Design Best for Startups?

There are plenty of logo designs in the Indian market, good and bad. However, the most successful logos always end up being simple. Here’s why:

• Easy to remember

With thousands of Indian brands hoarding on the retail shelves of supermarkets, consumers no longer have the time to wait and understand what your brand is trying to communicate. They will likely prefer other brands with simpler logo designs easily remembered by the crowd with just a glance.

A simple logo will make your brand easy to stand out in this competitive era by allowing consumers to connect with your brand well with just a simple, sober, clean image.

• Flexibility

A simple logo is more manageable to publish across multiple channels than complicated ones. Starting from social media posts to promotional gifts. Moreover, a simple logo design can easily enlarge or shrink without losing quality and beauty. This will also maintain brand consistency, an essential element for strong branding in the Indian market. 

• Cost-effective

Simple logos are easier to design and print. Even though much thought goes into developing a high-selling and persuasive brand logo design, its stationery, T-shirts, and other print elements are much cheaper due to the less used colour. 

This is highly advantageous for small Indian startups. Since a simple logo design investment is minimal, it can be a game-changer for the business, especially without wrecking the budget!

• Clarity

As we said, your target consumer will not spend more than a minute trying to decipher what your brand is conveying with complex logo designs. 

Your brand logo should always clearly communicate what your brand has to offer. 

A professional logo designer will study your target market and generate a concise yet informative logo that will attract the right segment of people by leveraging the emotional aspect with a dose of information about your brand. This makes your brand stand out from the others and persuades consumers to purchase from your Indian business.

Final Thoughts: Less is Always More

A complex logo design is indeed one of the common reasons why most Indian brands tend to fail. However, since you stumbled upon this post already, do not make the same mistake by creating complicated designs for your logo. 

Instead, settle for the simplest and unique brand logo designs that will make a point of recognition on which your branding eventually relies. 

The perfect logo should ideally sum up all your brand’s ideologies, thoughts and mission into a single graphic, attractive enough to draw the majority of the Indian consumers to your brand.

As we said, building logo designs isn’t as easy as it sounds. This is why it is advisable to rely on professional logo designers like DesignerPeople, who have decades of exclusive experience in logo design, especially for Indian brands. 

We have worked with brands across different genres and built some of the most attractive brand logos with the right balance of simplicity and luxury that are now worth millions. 

Now that you know why you should be investing in a simple logo design, what’s stopping you from giving your brand the recognition it deserves? Connect LogoPeople – Experts logo design agency of India today, and together we can create a revolutionary logo design for your brand. 

Author: Megha Malik

As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.