In a crowded skincare market, your packaging isn’t just decoration—it’s your silent salesperson. A recent Mintel report revealed that 35% of Gen Z shoppers in India try new skincare brands based solely on unique skincare packaging appeal, even before reading ingredients. And here’s something even more surprising—over 60% of D2C skincare brands that saw a […]

Indian cosmetics industry is growing at an fast pace, expected to reach $20 billion by 2025. This growth is due to penetration and demand of beauty products in Indian tier 2 and tier 3 cities, where affordable skincare solutions are gaining popularity. The Indian market, driven by millennial and Gen Z consumers, demands quality, affordability, […]